About Barry Farah


Barry started, acquired, built and exited eleven companies with aggregated revenues over $1b. His businesses have counted among their customers Goldman Sachs, American Airlines, MIT, TD Bank, Boeing, GEICO, Neiman Marcus and the United States Air Force. Most recently, he was CEO of Precocity, LLC & GTT, LLC, which delivers data & analytics consulting and IT talent solutions to corporations. 

Barry has served on numerous boards and is an active member and NACD Fellow®. 

As Founder and CEO of technology, B2B professional service and hospitality companies and a commercial development company, Barry provided his investors with double and triple-digit ROI. 


Barry credits his business success to wise capital allocation strategies and the principles articulated in his three books. His 1998 classic, Customer Success: The Spirit of Enterprise Throughout the Ranks defines customer success. His most recent book Go Ahead! Unleash a Contagious Customer Success Culture (May 2019) describes how to deepen customer loyalty and increase the company’s value with an energetic team. In his book The Magic Wand: Creating Exceptional Customer Experience: A Leadership Fable (2017)he lays out five steps to build a company-wide focus on the customer’s experience.

Barry’s volunteer efforts include serving as Chairman, founding board member and independent director on seven non-profits. 

Farah holds an MBA at The Ohio State University Fisher School of Business graduating Weidler Scholar and Logistics Scholar. He also completed studies in Executive Education at Chicago School of Business and the Harvard Business School. 



Barry speaks on customer success, customer experience and selling with integrity because he believes business can serve a transcendent purpose. He has also authored op-eds and spoken to groups on the foundations of the American Dream, Freedom Economics and the American Idea. 

Giving Back

Barry’s passion for dignifying personal responsibility is revealed in expanding opportunity for others, from serving kids and parents through educational choice to helping those most in need in Colorado and around the world.  

Barry served as a Founding Board Member of The Classical Academy Charter School, the largest brick and mortar charter school in Colorado.  TCA maintains a waiting list of over 3,000, because it focuses on serving kids with an exceptional learning experience and promulgates the joy of learning.  He also served as the Chairman for five years of the welfare-to-work organization, Faith Partners, working in collaboration with the El Paso County Department of Human Services.  Faith Partners did more than help people find a job; a mentoring program, it helped people develop good habits and discover a personal belief in their own worth.

For over ten years Barry served as Chairman of Engineering Ministries International during which time its worldwide reach doubled and its donated engineering services to the poorest countries in the world grew three-fold. In addition, he served as a Board of Trustees member of the largest church in Colorado and volunteered as a senior church leader for seven years.

These non-profit endeavors are sourced in Barry’s deeply held belief that the most generous thing you can do for someone else is help them find the joy of governing themselves and becoming financially free.

Barry has been married since 1983 and has two successful young adult children. He ran for Governor of Colorado in 2018, pilots himself around the country, is an active outdoorsman and resides in Colorado.