Barry’s Business Endeavors

After obtaining a Bachelor of Science degree in Computer Science with a minor in mathematics, and a couple years at IBM as a top performer, Barry obtained his MBA in Finance and Logistics from The Ohio State University, where he was named Weidler Scholar and Logistics Scholar.  His first job after grad school was as the Financial Controller for the Ford Taurus and the Lincoln Continental Car Programs for Ford Motor Company. 

After a stint with Ford, Barry was contemplating the long haul to make it through the ranks in corporate America.  As a naturally driven entrepreneur, it was time to go back to forging his own companies.

Barry served as founder, majority owner and CEO of a suite of business-to-business service companies for over 20 years.  He sold these companies to four different buyers.  Concurrently, he started a software engineering firm and served as founder, majority owner, and Chairman for 12 years before selling MSL to the NASA Hubble telescope contractors.  MSL still provides full lifecycle software engineering, systems engineering, and enterprise architecture services and solutions.

Barry’s commercial developments include the Hyatt House Hotel in Minot, Bakken Residence Suites in Watford City, The Office Club in Colorado Springs, The Highlands at North Hill, as well as other development projects in California and Colorado. 

Barry is the founder and currently serves as CEO of Precocity LLC, a leading-edge technology company specializing in delivering end-to-end customer experience strategy, with Big Data, Data Analytics, UX, and UI competencies. Precocity clients range from mid-tier businesses to world-renowned Fortune 500 companies.


Some people are born entrepreneurs. Originally from Pasadena, California, Barry primarily grew up in Oklahoma where in the Summers of 4th through 6th grade he bailed hay and drove a tractor on his Uncle’s ranch.  As a 5th grader back home in Tulsa he sold flashlights door to door.  From 6th grade through junior high he had two paper routes and mowed lawns – learning that a fixed fee was much more profitable than working by the hour.  

In high school Barry became a certified manufacturer’s representative and sold water treatment equipment, expensive vacuum cleaners, vinyl siding and steel buildings door-to-door.  Soon after, armed with a driver’s license, he sold those wares all over northeastern Oklahoma.  That kept him busy during the school year in addition to his studies and playing every minute of every game for his State champion soccer team.   

In the summer, Barry was dedicated to building his landscaping company, which by the time he graduated from High School included 14 employees.  The most dangerous tree trimming services, only he would do – but, it paid well and kept him close to the customer, which he loved. Between high school and college, Barry and his buddy designed and built a log cabin with gravity flow hot and cold running water and a real toilet with a hand dug septic, in the wilderness west of Creede, Colorado.

During college Barry maintained his landscaping company and cut a deal to deliver empty pallets and bagged minerals from Oklahoma City to Salida, Utah in a semi-truck that he and his partner drove back and forth for several profitable runs.  


Barry’s guiding business philosophy is to take exceptional care of the customer and celebrate the success of his employees.  These principles are articulated in his latest book, The Magic Wand, Creating Exceptional Customer Experience: A Leadership Fable – and originally in his 1998 book Customer Success, both are available on

Barry speaks on customer success, customer experience, value negotiations and entrepreneurial leadership at a variety of conferences, seminars, and corporate events. In addition, he has addressed numerous groups and organizations on the foundations of the American Dream and Economic Freedom. 

Barry has lived in Colorado since 1994 and has been married to his wife Tamra since 1983.  They have two adult children.