Barry Farah delivers exceptional Return on Investment by creating a missional culture that increases employee confidence through a proactive and energetic Customer Success mindset. 

 
 

Author

Barry’s guiding business philosophy is to take exceptional care of the customer and celebrate the success of his employees.  These principles are articulated in his latest book, Go Ahead!: Unleash a Contagious Customer Success Culture – in addition to his previous book The Magic Wand and originally in his 1998 book Customer Success, all three are available on Amazon.com.

Entrepreneur

Barry started, acquired, built and exited eleven companies with aggregated revenues over $1b. His businesses have counted among their customers Goldman Sachs, American Airlines, MIT, TD Bank, Boeing, GEICO, Neiman Marcus and the United States Air Force. Most recently, he was CEO of Precocity, LLC & GTT, LLC, which delivers data & analytics consulting and IT talent solutions to corporations. Barry has served on numerous boards and is an active member and NACD Fellow®.

Speaker

As a Cultural Architect, Barry speaks on Customer Success, Talent Arbitrage, Value Negotiations and entrepreneurial leadership at a variety of conferences, seminars, and corporate events. In addition, he has addressed numerous groups and organizations on the foundations of the American Dream and economic freedom. 

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Go Ahead! called “A sensible guide that’s brimming with practical advice.”

“ …in admirably accessible language, the author limns elements of customer success and describes how to cultivate it. The book covers a broad spectrum of issues with great concision, including hiring customer-service providers, training personnel, and approaching sales and negotiations to create a customer-friendly business. The most original component of Farah’s instructional manual is his discussion of different kinds of customers, how to grade them, and how to focus one’s business on people who are most easily satisfied. Furthermore, the author discusses how to establish a “customer success philosophy,” including basic ethical commitments. The author speaks confidently from academic and entrepreneurial experience, and consistently communicates his message in accessible prose that’s never bogged down by gratuitous jargon. Some of his counsel, though, is so conventional one wonders why it’s included; the importance of integrity and innovation will hardly be news to readers, for instance. However, there are immediately actionable tips here that should interest all managers—especially those with the power to hire and fire.”

Kirkus’ review of Barry Farah’s Go Ahead! Unleash a Contagious Customer Success Culture (2019, Authorhouse)

AUTHOR

How do you keep your team energized to proactively focus on the customer? Go Ahead!: Unleash a Contagious Customer Success Culture provides a road map to unleash a customer success culture that is self-perpetuating. It is contagious because it rewards inventive approaches and it grants real authority to solve problems. Fueled by purpose not rules, these concepts protect your business from disruption and the tools provided build a mindset that deepens customer loyalty.  Your company’s value will increase, when the entire organization is inspired to listen to the customer with vigor.

Barry provides an expansive seven-part definition to distinguish between customer service and customer success. It comes down to energy, passion, and preparation. It’s a great mindset for any business or organizational leader to have. This is a fun, fast, inspiring, and informative read. I recommend it.
— Doug Ducey, two-term Governor of Arizona and former CEO of Cold Stone Creamery
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In Barry's book, The Magic Wand, the protagonist, Brad Anderson, used to have the Midas touch. Those days are long gone when he discovers that he has one week to save his job and pull the company’s largest client out of a tailspin. With the help of a mysterious new mentor, Brad is taken on a whirlwind journey and absorbs the five Secrets to Exceptional Customer Experience. And he learns how to use the Magic Wand Question. With the Secrets in hand, he must find a way to fix a client relationship from imploding in on itself.

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If you’re struggling to figure out why your business/job/life is stuck in a rut, read this book! It’s a quick read with fantastic ideas on how to provide exceptional customer service. Farah’s 5 secret questions will unlock your success! It did for me!
— By S.L. (Amazon Review)

Barry guides his business ventures around the vision articulated in his book Customer Success (Baron Books, 1998). The book distinguishes between the reactionary tendencies of customer service and the proactive superiority of customer success.

Is there a “six-star” category? To compare Farah’s theories and apparent practice to the “customer service” I typically receive seems unfair to Mr. Farah and this landmark work. I am glad that Farah renamed the concept and hope that this term will catch on. This primer on serving customers with a constant eye toward helping them succeed is critical to anyone operating a business that has customers! After reading this book, I recently threw out most of my business books full of well-worn sermons on reacting to customers’ needs. I have tried many of Farah’s strategies, and found that they work! I heartily endorse this book for anyone in any business of any type.
— ptmoore@provide.net (Amazon Review)

Entrepreneur

Barry started, acquired, built and exited eleven companies with aggregated revenues over $1b. His businesses have counted among their customers Goldman Sachs, American Airlines, MIT, TD Bank, Boeing, GEICO, Neiman Marcus and the United States Air Force. Most recently, he was CEO of Precocity, LLC & GTT, LLC, which delivers data & analytics consulting and IT talent solutions to corporations. 

As Founder and CEO of technology, B2B professional service and hospitality companies and a commercial development company, Barry provided his investors with double and triple-digit ROI. 

Barry's leadership style is inspirational and focused on others.  These principles are outlined in his latest book, Go Ahead! Unleash a Contagious Customer Success Culture followed The Magic Wand, Creating Exceptional Customer Experience: A Leadership Fable– and originally in his 1998 book Customer Success.

Barry's primary tools for effective servant leadership start with the proposition that it is possible to add value for all parties. He genuinely desires to encourage others to pursue their dream. This is expressed in his passionate talks on the foundations of the American Dream and Economic Freedom. 

Barry has served on numerous boards and is an active member and NACD Fellow®.

Barry has served on numerous boards and is an active member and NACD Fellow®.

Barry speaks on Customer Success, Customer Experience and Selling with Integrity because he believes business can serve a transcendent purpose. He has also authored op-eds and spoken to groups on the foundations of the American Dream, Freedom Economics and the American Idea.

Addressing the Texas Workforce employees on Customer Success. July 2017

Barry’s Story and Three Freedom Principles at the second largest gathering of conservatives in the state, the Leadership Program of the Rockies Retreat. February 2018

Delegate thank you video from Barry’s run for Governor. April 2018